Last week, Twixor was at World Wholesale Congress, Madrid, Spain, right in the middle of the action.
The event was a hallmark meeting point for international telecoms, attended by 2,000+ participants from 650 companies across 91 countries. Our team had a fantastic week of conversations, demos, and new partnerships.
We were represented by Ashok Anand (CEO) and Sudhir Shetty (CBO), supported by our solution specialists who helped telecom aggregators see how choosing a white label CPaaS can unlock new revenue channels, accelerate time to market, and build stickier enterprise relationships.
What We Showcased (and Why it Resonated)
Omnichannel Messaging and CPaaS
We demonstrated how enterprises and aggregators can launch a fully white label, agentic-AI powered CPaaS, fast. Visitors saw how we help monetize and scale across:
- WhatsApp, RCS, SMS, Voice, and Instagram with a single orchestration layer.
- Agentic AI for intent routing, task execution, and multi step workflows.
- Campaigns and Journey Builder to design, test, and optimize flows without code.
- Dynamic Rich Cards for interactive browsing, selection, and payments in chat.
- Real time analytics to measure reach, engagement, and ROI across channels.
Voice and IVR that is smarter
We walked through self service IVR and AI voice agents that reduce handle times and improve CX:
- Use cases: order tracking, authentication, service requests, account updates, ticketing.
- AI agent handover: seamless transfers to live agents with full context.
- Scalability and reliability: carrier grade routing, QoS, and failover options.
Built for Aggregators, ISVs, and Telcos
A key highlight for many visitors was how Twixor helps partners productize and monetize:
- MSP and ISV billing: multi tier partner management, wallet based pricing, markup controls.
- Compliance and security: enterprise grade controls with SOC 2 and GDPR alignment.
- Integrations: leading CRMs, ticketing tools, and payment gateways, plus 100+ third party connectors.
- White labeling: Launch a CPaaS under your own name, leading to faster go-to-market.
The Twixor Experience at WWC
Our space quickly became a hub for:
- Live demos of omnichannel journeys, AI agents, IVR call flows, and rich cards.
- Technical deep dives on routing, compliance, and integration patterns.
- Partnership models for telcos, aggregators, and ISVs exploring white label CPaaS.
- Roadmap previews around agentic AI frameworks and marketplace extensions.
Our team showcasing IVR at WWC 2025, Madrid
Conversations That Stood Out
Across meetings and hallway chats, a few themes kept coming up:
- New revenue streams: packaging WhatsApp and RCS, AI agents, and campaign automation for enterprise upsell.
- Speed to market: launching a branded CPaaS with billing, wallets, and templates in weeks, not months.
- Operational scale: unified analytics, centralized approvals, and policy guardrails for large deployments.
Our team showcasing Twixor’s capabilities to telecom aggregators
Why WWC 2025 Mattered for Us
The World Wholesale Congress in Madrid was not just busy, it was productive. We left with:
- Qualified opportunities with global aggregators and telcos.
- Joint go to market ideas with technology partners and ISVs.
- Clear validation that agentic AI + omnichannel CPaaS + voice and IVR is where the market is headed.
Closing Thoughts: Building What the Market is Asking for
As World Wholesale Congress wrapped up, our message landed:
Twixor helps partners launch and scale a white label, agentic AI powered CPaaS, complete with campaigns, journey builder, IVR, analytics, and MSP and ISV billing. We feel energized by the momentum and the partnerships we have kicked off.
If we missed you in Madrid, let us connect. Our team would love to walk you through the demos we showcased and explore how we can power your next phase of growth.
