About the Client

The client is a multinational healthcare group in Abu Dhabi operating across Middle Eastern countries, Europe, and India. The healthcare group has 23 hospitals & 125 medical centers delivering different healthcare services like Medevac, health tourism, Pharmaceuticals & more.

13000+

Employees

23

Hospitals

1.8M+

Yearly Patient Footfall

$526.6M

Annual Growth

Business Requirements

  • The client wanted to transform the patient onboarding process over WhatsApp.
  • They required a custom appointment booking process compatible with Arabic & English languages.
  • The omnichannel bot must hold features like live agent support, book slots using live locations, and automated patient feedback. 
  • Develop an analytical dashboard to access appointment trends, conversion rates & extract multiple reports.

Solution

  • The team built the journey flow by focusing on variables & aspects like location, doctor availability, registered & non-registered patients, languages, & departments. 
  • The team configured a campaign builder to drive potential patient appointment bookings/health-related leads through WhatsApp. The client used the patient database extracted during bookings.  
  • Built a real-time appointment dashboard that consists of a holistic view of overall appointment bookings, customer feedback, and detailed reporting on conversions, chats, and bookings on region, department, facility, doctors, etc. 
  • Twixor team built a Milestone Achievement feature to analyze & keep track of every patient’s behavior, where they left the chat to improve conversion rate & make immediate decision-making. 

Business Impact

146K +

Total Appointment Bookings

4/5

Average Feedback

90,000 AED

Worth of Avg Bookings Per Day

40%

Overall Appointment Conversion rate

Technology & Third-party Integrations 

This practice involves custom integration of tools, platforms and managing of APIs.

Use Cases

Each use case is tailored to improve customer experience, operational efficiency & end-to-end customer fulfillment.  

Doctor Appointment Booking

Register New Patient

Patient Feedback

Chat with Live Agent

Solution Screenshots

Here are some sneak-peeks of the overall data visualized in an engaging way based on each use case.

Appointment Booking

Location Service

Feedback