In today’s digital-first business environment, WhatsApp Blue Tick Verification has become a powerful trust signal for brands.
Customers expect fast, secure, and authentic communication from businesses; and WhatsApp’s verified badge delivers exactly that.
By getting verified, brands can stand out from the noise, improve customer trust, and ensure their messages are recognized as legitimate.
In this blog post, we’ll explore:
- What Blue Tick Verification on WhatsApp is
- WhatsApp Blue Tick vs Green Tick Verification
- Who is eligible for Blue Tick Verification
- How to get Blue Tick Verification with the WhatsApp Business App
- How to get Blue Tick Verification with the WhatsApp business API
- Subscription options to get Blue Tick Verification on WhatsApp
- How to increase your chances of getting verified on WhatsApp
- What to do if your application for Blue Tick Verification gets rejected
- Getting your Blue Tick verification with Twixor
What is WhatsApp Blue Tick Verification?
WhatsApp Blue Tick Verification is the official authentication badge provided by WhatsApp for verified business accounts.
Once approved, your business profile will display a blue checkmark badge right next to your business name.
This badge is visible to:
- Customers in the chat screen
- Contacts lists
- Business profile header
It assures customers that your business is authentic, reliable, and officially recognized by WhatsApp, reducing the risk of fraud or impersonation.
Source: WhatsApp
WhatsApp Blue Tick vs WhatsApp Green Tick
Originally, WhatsApp used a green tick badge to indicate verified businesses. However, this was only available for companies using the WhatsApp Business API.
Hence, they changed the green tick to a blue tick and this is available for all businesses using both the WhatsApp Business app and the WhatsApp Business API.
Businesses already having the green tick, will automatically be converted to a blue tick. No action is needed.
There is no difference between the green tick and the blue tick, both mean the same: that your business is verified on the WhatsApp platform.
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Who is Eligible for WhatsApp Blue Tick Verification?
In order to apply for the WhatsApp Blue Tick verification, there are certain conditions businesses must adhere to:
- You must have a phone number registered in a country where Meta verification is available.
- You must be over the age of 18.
- You must also adhere to WhatsApp’s Business Terms of Service.
If you meet these basic criteria, you also additionally need to meet the below requirements:
- Your WhatsApp Business account should have been active for a specific duration.
- You need to have a consistent record of sending messages in recent days.
- Your business profile must display both a business name and a profile picture.
- You should not already be subscribed to WhatsApp Business Premium through other channels.
By meeting these criteria you can successfully verify your business with WhatsApp.
How to Get Blue Tick Verification with the WhatsApp Business App?
Here’s how you can get Blue Tick Verification on WhatsApp:
- Open the WhatsApp Business App and navigate to settings by clicking on the three dots on the top right corner.
- Select “Meta Verified”
- Select a plan that meets your needs.
- Choose your desired payment method and complete your transaction.
How to Get Blue Tick Verification with the WhatsApp Business API?
The process of applying for Blue Tick Verification using the WhatsApp Business API. The following steps will help you get verified on WhatsApp using the WhatsApp Business API:
- Go to your WhatsApp Business API dashboard.
- Ensure your account is connected to a valid phone number.
- Go to your profile setup page.
- Enable two-step authentication.
- Enter in organic links in which your brand name has been mentioned. Ensure that paid articles are not entered as these do not apply.
- Submit your details.
And you’re done! Following these steps will enable you to get verified on WhatsApp using the WhatsApp Business API.
Subscription Options to Get WhatsApp Blue Tick Verification
WhatsApp offers various plans to cater to each business’ needs, per eligibility and where available. Let’s take a look at the different plans WhatsApp offers:
| Feature | Business Standard Plan | Business Plus Plan | Business Premium Plan | Business Max Plan |
| Price (per month) | INR 639 | INR 1,399 | Not specified | Not specified |
| Verified Badge | ✅ | ✅ | ✅ | ✅ |
| Impersonation Protection | ✅ | ✅ | ✅ | ✅ |
| Meta Verified Support | In-app support | Prioritized in-app support | Prioritized in-app support | Prioritized in-app support |
| Protected Business Accounts | – | – | 10 | 50 |
| Verified Channels | 1 | 3 | 5 | 10 |
| Business Web Page | ✅ | ✅ | ✅ | ✅ |
| Linked Devices Allowed | Up to 4 | Up to 6 | Up to 8 | Up to 10 |
Business Standard Plan
The Business Standard Plan is priced at INR 639 per month, and offers the following features, as stated on WhatsApp’s official website:
- Provides a verified badge
- Provides impersonation protection, ensuring other brands don’t impersonate your own brand
- Provides Meta Verified Support (in-app support)
- Provides one verified channel
- Provides you with a business web page
- Allows you to link your account with up to four devices
Business Plus Plan
The Business Plus Plan is priced at INR 1,399 per month, and offers the following features, as stated on WhatsApp’s official website:
- Provides a verified badge
- Provides impersonation protection, ensuring other brands don’t impersonate your own brand
- Provides Meta Verified Support (prioritized in-app support)
- Provides three verified channels
- Provides you with a business web page
- Allows you to link your account with up to six devices
Business Premium Plan
The Business Premium Plan offers even more features that would prove to be useful to your brand, as stated on WhatsApp’s official website:
- Provides a verified badge
- Provides impersonation protection, ensuring other brands don’t impersonate your own brand
- Provides you with 10 Protected business accounts
- Provides Meta Verified Support (prioritized in-app support)
- Provides five verified channels
- Provides you with a business web page
- Allows you to link your account with up to eight devices
Business Max Plan
The Business Max Plan offers the highest number of features of the four plans, as stated on WhatsApp’s official website:
- Provides a verified badge
- Provides impersonation protection, ensuring other brands don’t impersonate your own brand
- Provides you with 50 Protected business accounts
- Provides Meta Verified Support (prioritized in-app support)
- Provides ten verified channels
- Provides you with a business web page
- Allows you to link your account with up to ten devices
Through these various plans offered, each business can meet their needs and select individual plans to get their Blue Tick Verification on WhatsApp.
How to Increase the Chances of Getting the WhatsApp Blue Tick Badge
Under certain circumstances, WhatsApp may reject your application for the Blue Tick mark.
Hence, businesses should ensure the following in order to increase their chances of getting the Blue Tick badge:
Use your official brand name
Ensure you’re using your official brand name, and not an abbreviated version of your name or a name that could be particularly misleading.
Make sure your WhatsApp Business profile displays your registered brand name exactly as it appears in legal or government records.
Avoid using:
- Abbreviations (unless they are widely recognized, like IBM)
- Nicknames or short forms
- Emojis, symbols, or special characters
Using the exact registered name helps Meta easily validate your authenticity.
Maintain a strong online presence
Meta looks for signs that your business is notable and trusted. Ensure your brand is discoverable online by:
- Maintaining an up-to-date official website with your company details
- Linking your WhatsApp Business account to your social media pages (Facebook, Instagram, LinkedIn, etc.)
- Having press coverage, blogs, or mentions on credible sites to boost credibility
The stronger your online footprint, the higher your chances of verification.
Submit accurate, government-registered documents
During the verification process, you’ll need to submit documents like:
- Business registration certificate
- Tax ID or GST certificate
- Utility bill with your business address
Ensure the documents are valid, consistent, and match your business details on Meta Business Manager. Any mismatch can lead to rejection.
Apply with a verified domain email
Instead of applying with free email services (like Gmail or Yahoo), always use an email linked to your official domain, for example, info@yourcompany.com. A verified domain email demonstrates professionalism and authenticity.
Choose the right business category
Meta does not approve all industries. Businesses in restricted categories (like gambling, alcohol, adult products, and certain financial services) are not eligible. When applying, make sure to:
- Select the most accurate category for your business
- Double-check that your category complies with WhatsApp’s Commerce and Business Policies
- Avoid “miscellaneous” or misleading categories that could cause confusion
What to Do If Your Application for WhatsApp Blue Tick Gets Rejected
If your request is denied, here’s what you can do:
- Review Meta’s feedback on why it was rejected.
- Correct the issues (e.g., incomplete documents, wrong business category).
- Strengthen your brand’s online presence with credible references.
- Wait 30 days before reapplying.
- If needed, work with a trusted BSP like Twixor.ai to streamline the process.
Get WhatsApp Blue Tick Verification with Twixor
At Twixor.ai, we simplify the entire process of WhatsApp Blue Tick Verification. As a Meta-verified Business Solution Provider, we help you:
- Complete your Meta Business Verification hassle-free
- Ensure compliance with WhatsApp’s policies
- Guide you in preparing the right documentation
- Increase your approval chances with expert support
Conclusion
Getting the WhatsApp Blue Tick Verification is no longer just a status symbol; it’s a trust and credibility booster. It ensures your brand stands out, improves customer confidence, and enables seamless engagement at scale.
With Twixor.ai, you can fast-track the verification process and build stronger, verified connections with your customers on WhatsApp.
Ready to get started? Contact Twixor today to secure your verified badge.
WhatsApp Blue Tick Verification FAQs
Is WhatsApp Blue Tick free?
No. Meta Verified is now a paid subscription, though previously some businesses got verified for free.
How long does WhatsApp Blue Tick Verification take?
The process typically takes a few days to a couple of weeks, depending on your documentation.
Can small businesses get verified?
Yes, if they meet eligibility requirements and subscribe to Meta Verified.
What happens if my blue tick is removed?
You’ll need to reapply or resolve policy violations flagged by WhatsApp.
Do I need a Business Solution Provider (BSP) for verification?
Not always, but working with a BSP like Twixor can significantly improve your chances.




